Presenter Types
💡 These are classifications used to categorize events, they're not input fields on their own.
Center Presentations | |
Description | Programs sponsored and marketed by the PAC, including productions |
Required | - |
Example |
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Typical Source | Event Records |
Resident Company | |
Description | Performances by any organization designated by the Center as a resident |
Required | - |
Example |
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Typical Source | Event Records |
Non Profit Rental | |
Description | Programs put on by 501(c)3 organizations |
Required | - |
Example |
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Typical Source | Event Records |
Commercial Rental | |
Description | Programs put on by for-profit companies, presenters, artists, or other entity. |
Required | - |
Example |
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Typical Source | Event Records |
Venue Configuration
Seat Count | |
Description | Typically, the number of usable fixed seats in all active venues where ticketed activity takes place (excludes alternative venues like lobbies and plazas as well as venue seats that are not allocated for sale or comps by Box Office). As seating capacity can fluctuate, we recommend recording the range from minimum to maximum over a season. Total seats is unrelated to the number of events (see Available seats) |
Required | ✓ |
Example |
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Typical Source | Venue Records |
Used in Measures | Available Seats |
Event Counts
# Events | |
Description | Total number of events for the fiscal year in a particular genre by a particular presenter type, in that venue. Each performance (curtain) should be considered a separate event. (For example: a one week Broadway run would typically total 8 events.) |
Required | ✓ |
Example |
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Typical Source | Event Records |
Tickets Sold | |
Description | The total number of tickets sold for events. Note: this in NOT attendance or drop count, but should measure total sales volume. |
Required | - |
Example |
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Typical Source | Sales Records |
Utilization Days
Performance Days | |
Description | Days on which one or more performance open to the public takes place. Generally, revenue-generating activity and may include more than one performance. If a single day includes a load-in and a performance, the day is considered a performance day. |
Required | ✓ |
Example |
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Typical Source | Calendar management |
Used in Measures | Use Days |
Non-Performance Days | |
Description | Days on which one non-performance, revenue-generating, activity takes place. Days may attain this utilization label when the venue is dark during a run, or the PAC hosts a wedding or corporate meeting. If the venue is dark during a run, the PAC may not offer the venue to another renter or present themselves, but no performance takes place. |
Required | ✓ |
Example |
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Typical Source | Calendar management |
Used in Measures | Use Days |
Rehearsal Days | |
Description | Generally, revenue-generating, rehearsal days suggest facility use absent of ticketed performance. May require stagehands and security. |
Required | ✓ |
Example |
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Typical Source | Calendar management |
Used in Measures | Use Days |
Tech Days | |
Description | Generally, revenue-generating, tech days may include load-in or out, or technical activity. |
Required | ✓ |
Example |
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Typical Source | Calendar management |
Used in Measures | Use Days |
Maintenance Days | |
Description | Generally, not revenue-generating, maintenance days are a fundamental requirement for any active venue. Most enterprise-scale PACs utilize no less than 2 weeks per year for individual venue maintenance. |
Required | ✓ |
Example |
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Typical Source | Calendar management |
Used in Measures | Use Days |
Dark Days | |
Description | Day in which the space generates no revenue. Activity such as usher training or internal meetings that utilize venue space are considered dark. |
Required | ✓ |
Example |
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Typical Source | Calendar management |
Used in Measures | Use Days |
Tips for This Section
Each day of the year should only be counted in one category, using the highest-level activity for that day
Performance days take precedence over other types of use
Ensure your total utilization days add up to 365 (or 366 in leap years)
Keep detailed calendar records to accurately track venue usage or use nested logic to automate reports from your calendar tools
Example: Finding the right Utilization Day Category
A rehearsal took place on Tuesday of this week. Then a performance happened in the evening later that day. That Tuesday is counted as a "Performance Day"