Overview
Page 2a collects data about how your venues are used throughout the year, including performance days, dark days, and attendance figures. This information helps analyze facility utilization and audience engagement.
Before You Begin
Gather the following information:
Venue calendar/scheduling data
Daily usage records for each venue
Attendance records
Seat counts for each venue
Venue Configuration
Enter Seat Count for each venue
Use standard configuration capacity
Include all usable fixed seats
Exclude temporary or removable seating
Utilization Data
Enter days by category:
Performance Days
Non-Performance Days
Rehearsal Days
Tech Days
Maintenance Days
Dark Days
About Utilization
The values from all 6 categories should total 365 (or 366 in a leap year)
Every day of the year should be categorized based on the hierarchy of use shown in the bullet list above.
For example: if a rehearsal takes place in the morning and a performance takes place in the evening on the same day, that day is counted as a "Performance Day"
Activity information
Enter number of events by presenter type:
Center Presentations
Resident Company
Non-Profit Rental
Commercial Rental
and by genre:
Classical
Dance
Opera
Theater
Education & Family
Variety
Film
Popular Music
Lecture
Comedy
Community-based
Continue with # Tickets Sold, # Comps, Total Drop Count; be sure to include non-ticketed activity for each genre and presenter-type
💡 Download the Guide to Show Genres if you aren't certain how to map your center's genres to the 11 used by Benchmark.
Next Steps
After completing Page 2a, proceed to Page 2b to enter non-performance attendance data.
Need help? Contact our support team