Definitions and formulas for the fundamental measures used across Benchmark reports.
Basic Measures
☀️ Available Seats
Total seats available across all events in a fiscal year:
For each venue:
Available Seats = Seat Count × Number of Events
Total Available Seats = Sum of Available Seats across all active venues
Source: Page 2a
☀️ Total Patrons
Total attendance across all events.
Total Patrons = Total Tickets Sold + Total Comps
Source: Page 2a
Revenue Measures
☀️ Broadway Earned Revenue
Total revenue from Broadway programming.
Sum of:
+ Broadway Presentations—Ticket Revenue
+ Broadway Presentations—Other Revenue
+ Broadway Productions—Ticket
+ Revenue Broadway Productions—Other Revenue
Source: Page 1b
☀️ Individual Contributions
Revenue from individual donors and members.
Individual Contributions = "Individual Contributions/Memberships" line under Contributed Support
Source: Page 1b
☀️ Individual Contributions per Private Sector Contributors
Average contribution per private donor.
Individual Contributions per Contributor =
Total $ Individual Contributions ÷ # Private Sector Contributors
Source: Page 1b (contributions) and Page 1a (contributor count)
☀️ Total Contributed Support
Total revenue from all contributed sources including
+ Government Support
+ Individual Contributions/Memberships
+ Foundation Support
+ Corporate Support
+ Tax Revenue
+ In-Kind Gifts
+ Special Events
Source: Page 1b
☀️ Total Earned Revenue
Total revenue from all earned sources including ticket sales, facility rentals, and other commercial activity.
Source: Page 1b
☀️ Total Operating Revenue
Total Operating Revenue = Total Contributed Support + Total Earned Revenue
Source: Page 1b
☀️ Development Expenses
Total costs related to fundraising activities.
Development
+ General Admin
+ Special Events
Source: Page 1b
Expense Measures
☀️ Personnel Cost
Total compensation expense for all employees.
+ Total Organization-Wide Salary/Wages
+ Total Organization-Wide Benefit Expense
+ Total Organization-Wide Personnel-Related Tax Expense
Source: Page 3
☀️ G&A Staffing Cost
Total personnel expense for administrative departments.
Sum of total dept wages, benefits, and taxes for:
+ Administration
+ Finance
+ Information Services
+ Human Resources
Source: Page 3
☀️ Operating Cost
Sum of administrative and facility-related expenses.
+ Administration
+ Annual Maintenance & Repairs
+ Regular Cleaning & Maintenance
+ Insurance
+ Security
+ Utilities
Source: Page 1b
☀️ Occupancy Cost
Facility-related expenses — the same components as Operating Cost but excludes Administration.
+ Annual Maintenance & Repairs
+ Regular Cleaning & Maintenance
+ Insurance
+ Security
+ Utilities
Source: Page 1b
☀️ Marketing Expenses
Total costs related to marketing and promotional activities.
+ Playbill/Program Advertising Expense
+ Center Public Presentations: Advertising/Marketing
+ Center Public Productions: Advertising/Marketing
+ Broadway Presentations: Advertising/Marketing
+ Broadway Productions: Advertising/Marketing
+ Center Education Presentations: Advertising/Marketing
Source: Page 1b
Operating Metrics
☀️ Gross Operating Margin
Operating profitability measure.
Gross Operating Margin =
(Total Operating Revenue − Total Operating Expenses) ÷ Total Operating Revenue
Source: Page 1b
☀️ Personnel as % of Total Operating Expense
Proportion of expenses dedicated to personnel.
Personnel % = Personnel Cost ÷ Total Operating Expenses
Source: Pages 1b, 3
☀️ Expense Distribution
Operating budget divided by expense category.
Distribution = Expense Category ÷ Total Operating Expenses
Source: Page 1b
Attendance & Contribution Metrics
☀️ Private Sector Contributors
Number of private sector entities or individuals who contributed during the fiscal year.
Source: Page 1a — Total number of private sector contributors
Utilization Measures
☀️ % Tickets Sold (Occupancy Rate)
% Tickets Sold = Total Tickets Sold ÷ Available Seats × 100
Source: Page 2a
☀️ Average Use Days per Venue
Average Use Days per Venue =
Total Performance Days ÷ Number of Active Venues
Source: Page 2a
☀️ Use Days
Days when venues are actively used for any purpose.
Components:
1. Performance Days
2. Non-Performance Days
3. Rehearsal Days
4. Tech Days
5. Maintenance Days
Total Use Days = Sum of 1 through 5 above
Dark Days = Zero revenue, zero venue utilization
Source: Page 2a