Overview
The Executive Metrics Report provides bar chart comparisons between your organization and peer medians across key operational areas. Each chart displays three bars: your organization's data, your group median, and the all-organizations median.
Available Metrics
Revenue Performance
% Revenues Earned
Shows proportion of earned vs. contributed revenue
Helps assess revenue diversification
Useful for strategic planning around earned income potential
Revenue by Total Seats Available
Measures revenue generation relative to venue capacity
Helps evaluate space utilization efficiency
Useful for comparing organizations of different sizes
Total Revenue per Patron
Indicates overall revenue generation per attendee
Combines earned and contributed revenue impact
Helps assess pricing and fundraising effectiveness
Development Performance
Individual Contributions per Private Sector Contributors
Measures average gift size from individual donors
Helps evaluate fundraising efficiency
Useful for development strategy planning
Personnel Metrics
Personnel as a Percentage of Total Operating Expense
Shows proportion of budget allocated to staffing
Helps evaluate operational efficiency
Critical for budget planning
G&A Staffing as a Percentage of Staffing Expense
Indicates administrative overhead in staffing costs
Helps assess organizational structure efficiency
Useful for departmental budget planning
Marketing Performance
Marketing Cost as a Percentage of Programming Revenue
Shows marketing efficiency relative to revenue
Helps forecast annual marketing budget needs
Useful for ROI analysis
Marketing Cost per Patron
Indicates marketing spend per attendee
Helps track marketing efficiency over time
Useful for campaign planning
Facility Utilization
Average Use Days per Venue
Shows how actively venues are being used
Helps evaluate space utilization
Useful for capacity planning
Occupancy Cost per Square Foot
Measures facility cost efficiency
Helps track fixed costs relative to space
Useful for facility budget planning
Activity Metrics
Total Tickets Sold
Shows overall attendance volume
Helps track market penetration
Useful for capacity planning
Cost Structure
Occupancy Cost as a Percentage of Total Operating Expenses
Shows proportion of budget for facility costs
Helps evaluate fixed cost burden
Useful for long-term financial planning
Programming Cost as a Percentage of Total Operating Expenses
Indicates investment in core mission activities
Helps assess program sustainability
Useful for strategic planning
Broadway Performance
Broadway Revenue
Shows total Broadway-related income
Helps track this specific program area
Useful for program planning
Broadway Revenue as a Percentage of Total Revenue
Indicates reliance on Broadway programming
Helps assess program mix
Useful for strategic planning
Using the Report
Reading the Charts
Your organization's data is always referred to as "Center"
Group Median represents organizations of similar budget size
All Median includes the entire dataset available in that fiscal year
Hover over bars or lines for exact values
Best Practices
Compare Systematically
Review each metric against both group and all medians
Look for patterns across related metrics
Note significant variations for further investigation
Consider Context
Factor in your organization's unique circumstances
Consider local market conditions
Account for strategic priorities
Track Over Time
Monitor trends across fiscal years
Look for improvement or decline
Use for goal-setting
Tips for Analysis
Use alongside Dashboard trends for comprehensive analysis
Compare related metrics to identify patterns
Consider seasonal variations in performance
Use for board presentations and strategic planning
Related Resources
Dashboard Guide for trend analysis
Operating Results Guide for detailed breakdowns
Financial Health Report Guide for ratio analysis
Need help interpreting your Executive Metrics? Contact support