This guide provides definitions and formulas for the fundamental measures used across multiple metrics in Benchmark.
Basic Measures
🔸Available Seats
Definition:
The total number of seats available for all events in a fiscal year.
Source in Data Inputs:
Page 2A
Seat CountTotal # Events (all Presenter Types)
Formulas:
Available Seats (1 venue) = Seat Count × Number of Events
Total Available Seats = Sum of Available Seats for all active venues
🔸Total Patrons
Definition:
Total attendance across all events.
Source in Data Inputs:
Page 2A
# Tickets Sold# Comps
Formula:
Total Patrons = Total Tickets Sold + Total Comps
Revenue Measures
🔸Broadway Earned Revenue
Definition:
Total revenue from Broadway programming.
Source in Data Inputs: :
Page 1B
Broadway Presentations—Ticket RevenueBroadway Presentations—Other RevenueBroadway Productions—Ticket RevenueBroadway Productions—Other Revenue
🔸Individual Contributions per Private Sector Contributors
Definition:
Revenue from individual donors and members.
Source in Data Inputs:
Page 1B
Individual Contributions / Memberships
Page 1A
Total number of private sector contributors
Formula:
🔸Individual Contributions per Private Sector Contributors =
Total $ Individual Contributions / # private sector contributors
🔸Total Contributed Support
Definition:
Total revenue related to all contributed support (fundraising, tax revenue, etc).
Source in Data Inputs:
Page 1B
Government SupportIndividual Contributions / MembershipsFoundation SupportCorporate Support (Philantropy)SponsorshipsTax RevenueIn-Kind GiftsSpecial Events (gross)
Formula:
Total Contributed Support = Sum of entries under Contributed Support
Cost Components
🔸Occupancy Cost
Definition:
Total costs related to maintaining and operating the physical facility infrastructure, including utilities, security, insurance, and maintenance necessary to keep the building functional and safe.
Source in Data Inputs:
1B. P&L Statement Occupancy Cost is sum of:
UtilitiesInsuranceSecurityRegular Cleaning & MaintenanceAnnual Maintenance & Repairs
🔸Operating Cost
Definition:
Total costs related to running the organization's day-to-day operations, including both administrative functions and facility-related expenses necessary to maintain business operations.
Source in Data Inputs:
1B. P&L Statement Operating Cost is sum of:
General AdministrationUtilitiesInsuranceSecurityRegular Cleaning & MaintenanceAnnual Maintenance & Repairs
Key Distinctions
While Occupancy Cost isolates direct facility expenses, Operating Cost recognizes that administrative functions are essential to effective facility management and organizational operations.
General Administration includes oversight, coordination, and management activities that ensure the facility operates efficiently and supports the organization's mission. This broader measure provides a more complete picture of the true cost of maintaining operational capacity.
This approach allows for:
Occupancy Cost Analysis
Direct facility expense benchmarking
Operating Cost Analysis
Total operational efficiency including necessary administrative support
Comparative Analysis
Understanding how administrative overhead relates to facility management across organizations
🔸Marketing Expenses
Definition:
Total costs related to marketing and promotional activities.
Source in Data Inputs:
1B. P&L Statement
Playbill/Program Advertising ExpenseCenter Public Presentations: Advertising/MarketingCenter Public Productions: Advertising/MarketingBroadway Presentations: Advertising/MarketingBroadway Productions: Advertising/MarketingCenter Education Presentations: Advertising/Marketing
🔸G&A Staffing Cost
Definition:
Personnel costs for administrative departments.
Source in Data Inputs:
Sum of Total dept wages, benefits, taxes for:
Administration
Finance
Information Services
Human Resources
🔸Personnel Cost
Definition:
Total cost of wages, benefits, and taxes for all employees.
Source in Data Inputs:
3. Staffing
Organization-Wide Salary/WagesOrganization-Wide Benefit ExpenseOrganization-Wide Personnel-Related Tax Expense
Operating Metrics
🔸Gross Operating Margin
Definition:
Operating profitability measure.
Source in Data Inputs:
1B. P&L Statement
Total Operating RevenueTotal Operating ExpensesTotal Operating Revenue
Formula:
Gross Operating Margin =
(Total Operating Revenue - Total Operating Expenses) / Total Operating Revenue
🔸Personnel as % of Total Operating Expense
Definition:
Proportion of expenses dedicated to personnel.
Source in Data Inputs:
3. Staffing
Total Dept Wages, Benefits, Taxes
1B. P&L Statement
Total Operating Expenses
Formula:
Personnel Percentage = Personnel Cost / Total Operating Expenses
🔸Expense Distribution
Definition:
Operating budget divided by expense category.
Source in Data Inputs:
1B. P&L Statement
Operating Expense is sum of:Annual Maintenance & RepairsRegular Cleaning & MaintenanceGeneral AdministrationInsuranceSecurityUtilities
Formula:
Distribution = [Category] / Total Operating Expenses
Attendance & Contribution Metrics
🔸Private Sector Contributors
Definition: Number of private sector entities or individuals who contributed.
Source in Data Inputs:
1A Center Information
Total number of private sector contributors
🔸Individual Contributions per Private Sector Contributors
Definition:
Average contribution per private donor.
Source in Data Inputs:
1A. Center Information
Total number of private sector contributors
1B. P&L Statement
Individual Contributions / Memberships
Formula:
Average Contribution = Individual Contributions / Private Sector Contributors
Venue Utilization
🔸Use Days
Definition:
Number of days per year when venues are considered actively used.
Source in Data Inputs:
(For each available active venue)
Page 2A
Performance DaysNon-Performance DaysRehearsal DaysTech DaysMaintenance Days
Formula:
Total Use Days = Sum of all days with any type of use, excluding Dark Days
Validation: Dark Days = [# days in the year] - Total Use Days
Related Resources
Need help with calculations?
Contact our support team for assistance.