Note: This page will soon drop the reference "4b" and become "Page 4" as we are removing Page 4a--Channel Sales
Overview
This page collects ticket sales data broken down by presenter type and genre. This detailed segmentation helps analyze attendance patterns and revenue streams across different types of programming.
Fields
Classification Categories
Field | Presenter Type |
Description | The type of presenter (e.g., Center Presentations, Resident Company, Non-Profit Rental, Commercial Rental). |
Required | ✓ |
Example |
|
Type of data | Classification (not an input) |
Validation | Classification (not an input) |
Source | Program Records |
Field | Genre |
Description | The genre of the performance or event (e.g., Classical, Dance, Broadway, etc.). |
Required | ✓ |
Example |
|
Type of data | Classification (not an input) |
Validation | Classification (not an input) |
Source | Program Records |
Genre Options:
Classical music
Dance
Opera
Theater
Education & Family
Variety
Film
Popular music
Lecture
Comedy
Community-based
💡 Download the Guide to Show Genres if you aren't certain how to map your center's genres to the 11 used by Benchmark.
Tips for This Section
Consistently categorize events by genre
Ensure presenter types align
Track both ticket counts and revenue for each category
Consider cross-referencing with marketing expenses by genre
Support
Contact Support for assistance with event categorization