Overview
Page 4b captures ticket sales data broken down by presenter type and genre. This information helps analyze programming success and audience preferences.
Before You Begin
Gather the following information:
Sales data by presenter type
Genre classification records
Total tickets sold by category
Revenue by event type
Completing This Page
Presenter Types
Enter sales data for each presenter type:
Center Presentations
Resident Company
Non-Profit Rental
Commercial Rental
Genre Categories
Break down sales by genre:
Classical
Dance
Opera
Theater
Education & Family
Variety
Film
Popular Music
Lecture
Comedy
Community-based
💡 Download the Guide to Show Genres if you aren't certain how to map your center's genres to the 11 used by Benchmark.
Special Considerations
Ensure consistent genre classification
Include all ticketed events
Verify presenter type categorization
Tips for Success
Cross-reference with event calendars
Verify totals match channel sales data
All fields auto-save as you enter data
Next Steps
After completing Page 4b, proceed to Page 5a to enter balance sheet information.
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