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How to Complete Page 4a: Channel Sales

Updated over 9 months ago

Overview

Page 4a collects data about ticket sales through different channels and categories. This information helps analyze sales patterns and distribution effectiveness.

Before You Begin

Gather the following information:

  • Box office sales reports

  • Online sales data

  • Phone sales records

  • Group sales information

  • Subscription vs. single ticket breakdowns

Completing This Page

Sales Channels

  • Enter number of tickets sold through each channel:

    • Box Office

    • Phone

    • Mail

    • Group Sales

    • Outlet

    • Internet

    • Other

Sales Categories

  • Break down sales by type:

    • Subscription

    • Single Ticket

Distribution Analysis

  • For each channel/category combination, enter:

    • Number of Tickets Sold

    • Revenue Generated

Special Considerations

  • Ensure all sales channels are accounted for

  • Verify subscription vs. single ticket categorization

  • Include all service fees and surcharges

Tips for Success

  • Cross-reference with total ticket counts

  • Verify channel totals match overall sales

  • All fields auto-save as you enter data

Next Steps

After completing Page 4a, proceed to Page 4b to enter ticket sales data by event type.

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