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Page 4: Ticket Sales — Fields Guide

Note: This page will soon drop the reference "4b" and become "Page 4" as we are removing Page 4a--Channel Sales

Classification Categories

Presenter Type

Description

The type of presenter (e.g., Center Presentations, Resident Company, Non-Profit Rental, Commercial Rental).

Required

✓

Example

Center Presentations

Typical Source

Program Records

Genre

Description

The genre of the performance or event (e.g., Classical, Dance, Broadway, etc.).

Required

✓

Example

Classical

Typical Source

Program Records

Genre Options:

  1. Classical music

  2. Dance

  3. Opera

  4. Theater

  5. Education & Family

  6. Variety

  7. Film

  8. Popular music

  9. Lecture

  10. Comedy

  11. Community-based

💡 Download the Guide to Show Genres if you aren't certain how to map your center's genres to the 11 used by Benchmark.

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